Many people are jumping into internet marketing and trying their hand at search engine marketing with articles. This is a great opportunity for beginners to test the waters of internet marketing. Article marketing is free and gives you the opportunity to practice and implement keyword research. Learning how to select keywords and deliver relevant content is essential to the internet marketer.
Good search engine marketing articles get noticed by Google and Yahoo. One of the hardest things for internet marketers when they first start out is getting to the top of the search engine results page. You definitely want to be in Google’s top ten organic results. People will actually click on your link and read the article when you are on the first page of the Google results.
The difficulty in being ranked first comes in the competition. For some keywords, such as “make money,” there are already hundreds of thousands of articles and websites. Great internet marketers know to optimize their websites for keywords that have high volume and low competition. This eliminates some of the competition. You can easily use the keywords in the URL, title and first paragraph. Try to use your keyword phrase about two percent of the time throughout your article as well.
Effective search engine marketing articles give the reader information. They spark interest and make the reader want to know more. Some people have a tendency to go overboard and write too much. If the reader feels like the topic has been covered and there isn’t any more to learn, they won’t bother clicking on the website listed in the author’s biography. That is ultimately what you effective search engine marketing articles will do is get the reader to your website or sales page. Your article length should be between 300-500 words in order to achieve the best results from article marketing.